Obelisk specializes in optimizing beauty and wellness through luxury coca-based botanicals. Their mission is to introduce the western market to the powerful benefits of the coca leaf via premium skin and body care products. As plant-based medicines gain more recognition in the medical and scientific communities, Obelisk also advocates for the decriminalization of the coca leaf to advance research into its potential for both mental and physical well-being through skincare innovation.
When Obelisk set out to highlight the unique origins of its luxury beauty line, we developed a captivating video that took viewers from Bolivia’s coca plantations to a refined final product. Featuring a special voice actress, the video was designed to authentically communicate Obelisk’s commitment to natural ingredients and cultural heritage, creating a lasting impression of beauty and purpose in every frame.
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