MACARU
Zurich, Switzerland
- BRAND STRATEGY
- BRAND IDENTITY
Macaru is a Swiss company focused on the production and import of premium Maca products. Their commitment lies in promoting a healthy lifestyle while supporting local communities in Peru through sustainable and fair trade practices. Macaru believes in the power of nature and the positive impact their products can have on both the health of their customers and the rural economies they work with.
BRAND STRATEGY BRAND STRATEGY BRAND STRATEGY
When Macarú, with deep South American roots, sought to introduce Maca as a healthier and more sustainable alternative to coffee, they faced the challenge of penetrating a competitive market. Maca, a plant native to the Andes of Peru, is celebrated for its natural energy boosting properties without the downsides of caffeine. To successfully position themselves, Macarù needed a comprehensive branding strategy that would resonate with health-conscious and curious consumers.
BRAND IDENTITY BRAND IDENTITY BRAND IDENTITY
As part of Macarú’s branding, we designed a cohesive set of stationery, including business cards, letterheads, and a brochure, to reflect the brand’s identity and values.
Conclusion
- Articulated the company’s vision and mission to promote wellness through natural energy sources.
- Selected fonts and a color palette that combined the earthy tones of Maca roots with vibrant accents, reinforcing the brand’s message of natural energy and vitality.
- Designed a range of stationery items, including business cards, letterheads, and envelopes, aligned with the new visual identity.
- Ensured that all branding elements consistently reflected the cultural heritage and health-conscious positioning of the brand
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